In Norse mythology, the Mead of Poetry (Óðrœrir) was believed to grant wisdom and inspiration. Oðinn, the chief god, stole this sacred mead from the giants, reinforcing its mystical properties. Mead was also central to blóts (religious feasts honouring the gods) where it was shared and poured as an offering. Mead-halls, such as Heorot in Beowulf, were centres of communal and spiritual activities, strengthening bonds between warriors and the divine.

The Celts viewed mead as a sacred drink, used in Druidic ceremonies to seek guidance and prosperity. It was associated with the Otherworld, the realm of gods and ancestors. During Samhain (origin of Halloween), mead played a role in rituals honouring the dead, believed to facilitate communication with spirits. Irish myths often depict heroes drinking mead in the halls of the gods, reinforcing its connection to the afterlife.

With Christianity’s spread, monasteries became centres of mead production. Mead was used in monastic rituals and medieval wedding traditions, giving rise to the term “honeymoon.” Festivals like Wassail incorporated mead in blessings for fertility and prosperity, blending Christian and pagan customs.

Mead’s sacred role in European traditions is undeniable. Whether in Norse myths, Celtic rites, or medieval customs, it symbolised divine favour, wisdom, and connection to the supernatural. Though not as popular today due to the rise of grape wine and beer, mead still echoes its ancient spiritual past.